ABOUT
OUR STORY
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Parfumoure began with one belief: Fragrance is more than scent, it’s identity, emotion, and art.
Founded on the idea that perfume should be personal, expressive, and creatively empowering, Parfumoure was born to serve the dreamers, the detail-lovers, and the everyday aesthetes who see scent as a form of storytelling.
What started as a quiet fascination with fragrance has evolved into a growing creative house, home to Notes & Hue, our monthly e-zine and membership for scent creatives, and our signature personalized scent styling services, designed to help individuals and brands define their olfactive voice.
At the heart of Parfumoure is a small, intentional team dedicated to making the world of fragrance more inclusive, imaginative, and soulfully designed. We’re here to build community, offer creative direction, and inspire a deeper relationship with the invisible art we wear every day.
OUR FOUNDER
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Parfumoure was founded by Kianne, a lifelong perfume lover and storyteller. Her journey into fragrance began at home, where she became inspired by her mother’s timeless appreciation for perfume. She inherited not just a passion, but a sensitivity to the way fragrance shapes presence. From the bustling streets of Bangkok to the minimalist boutiques of Stockholm, she has travelled the world blending, layering, and discovering perfumes that whisper identity and evoke emotion. Over time, this ritual became more than personal it became a calling.
With a passport full of stamps from over 25 countries, Kianne’s global travels deepened her appreciation for the way scent captures memory, identity, and place. But it wasn’t just a personal passion it became a professional calling.
Blending her background in marketing and journalism with her obsession for fragrance, Kianne created Parfumoure as a way to help others express themselves through scent. What started as a hobby evolved into a brand rooted in storytelling, emotion, and style, offering tools, guidance, and community to those who believe that fragrance is more than what you wear it’s who you are.
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BELIEF #1
We believe the world of fragrance should be open, accessible, and welcoming to every background, culture, and story.
BELIEF #2
From carefully chosen notes to intentional storytelling, we believe true artistry lives in the layers.
BELIEF #3
Every fragrance tells a story of memory, mood, and meaning. We help you shape yours with intention.
